He says they also opened the door for the more fervent social media fandoms we see today. It meant they arrived fully-formed and could quickly develop a loyal following. In this context, the unfiltered stream of slurs and politically-incorrect jokes spewing from Odd Future during their teenage years seems strikingly raw. In February , those constantly checking the page were treated to new music.
Posted 12 th January Posted on 3 rd March Photo by LeftBrain. Posted on 29 th June Posted on 21 st November Posted 11 th June Posted 21 st December As well as playing up, he shows off — there is a brilliant musicality to his Ren and Stimpy vision of sex on French!
The lurid gross-out vibe had previously worked for Eminem , who similarly spiked his tracks with comic ultraviolence, and whose whiteness made him that much more relatable or, depressingly, palatable to the large white audiences in the US and UK — no travel ban for him, of course.
The glamorous underclass violence and sheer otherness of gangsta rap had been alluring to ogling white audiences, but here was something even more enticing: authentic for being black, accessible for existing in middle-class white spaces, and saying crude, funny, clever things. This blend attracted a cult following, which was swiftly monetised through the kind of hypebeast-streetwear merch branded Golf Wang, a play on Wolf Gang that tends to be bought by those with a considerable disposable income.
Some filed them alongside the schlocky violence of horrorcore rap, but Tyler rejected this. Blogging and social media allowed this impulse to flow naturally, and Odd Future came of age during this time when it became normal, even expected, for you to spill your inner life into a public realm. Tyler even used the framing device of a therapy session — another middle-class trope — to give structure to his diatribes against his absent father and his new urges.
Indeed, daddy issues were a notable theme. A later Earl track, Playing Possum, extended an olive branch by poetically weaving speeches by his parents over each other — tragically, his father died before he could hear it. A trail of thinkpieces and hand-wringing followed their irreverent destruction of respectability and conventionalism. For all of their prescience and ambition, the mentality that allowed Tyler and his cohorts their unruly creativity was also ill-informed from the start.
An icky sense of elitism and essentialism showed up time and time again when Tyler explained his motivations. Earl Sweatshirt performs during the Life is Beautiful festival in As each member has grown up and moved past their incendiary early work, they have been generally hush when it comes to clarifying the details of their varied relationships.
Their personal business is their own. Hip-hop may have initially set out to reject the status quo, but the rise of commercialism inevitably gave way to conformity. Odd Future spoke to the tradition of turning counterculture mainstream and shaking the table no matter the cost.
From the days of that first mixtape 10 years ago, or even when they wowed critics and fans in the years that followed, there was no indication these scatalogical teens would see such levels of notoriety, let alone the Grammy stages they dreamed of. Tyler, the Creator, the Internet, and Frank Ocean have all earned nominations in recent years, with Channel Orange bringing home a trophy.
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