Who owns jazzercise

In , the Olympics came to Los Angeles. We approached the organizers offering to provide, for free, dancers for the opening ceremony. They agreed--it was a phenomenal experience. Our visibility skyrocketed.

By the mids, the two biggest franchises were Jazzercise and Domino's Pizza. But we were also starting to get competition. Jane Fonda and Richard Simmons had been around for some time.

We actually beat out Jane--ours was the first exercise video to go gold, in But their programs were built around an individual celebrity, while Jazzercise was built around our franchisees. Still, by the early '90s, some of those franchisees were starting to retire. Potential new franchisees had other options, like Pilates and yoga. The recession also hurt: was our first unprofitable year--our only one to date. We responded with a rebate program that rewarded instructors for signing up lots of students.

The money attracted many new franchisees and kept the veterans on board. Today, when you say "Jazzercise," people say, "Oh, are you still here? Are you still doing what you did in the '80s? We wouldn't have survived if we had kept doing what we did back then. Increases needed to replace old equipment, keep up with rising cost of imported water.

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Science CDC shifts pandemic goals away from reaching herd immunity. Phenomenal women Almanac Festival of books Latino life. Facebook Twitter Show more sharing options Share Close extra sharing options. Three generations of the first family of Jazzercise at their Carlsbad company headquarters: CEO Judi Sheppard Missett foreground , her daughter Shanna Missett Nelson, president right and granddaughter Skyla Nelson, who is a new instructor.

By Pam Kragen. This year they were joined by a third generation — Skyla, who became an instructor when she turned 18 in August. Judi — whom Skyla and Sienna call "Jami" — "gave me a big hug," adds Skyla, "and said she was going to be the first one at my first class. A dancer was born, and Judi later realized that other women — especially mothers — could benefit from group dance classes.

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